🌎 Crisis Communication Toolkit for Tourism Organisations
Also: Travel News of the Week - Everything you should know
Welcome to the Future of Tourism,
Today we have a look at effective crisis communication strategies for destinations.
Off we go!
Today’s Itinerary
Crisis Communication Toolkit for Tourism Organisations
Tourism News of the Week
Travel AI You Should Know: Mindtrip
Crisis Communication Toolkit for Tourism Organisations
Greece, Hawaii, Hong Kong, and now Morocco. In 2023, so many tourism destinations have been hit by disasters. This also means that effective crisis communication for destinations is becoming increasingly important.
Effective crisis communication should be transparent, providing visitors with clear information on what has happened and how it will impact their trip.
Also quick and accurate response to crisis situations is important to strengthen visitors' trust in the destination and make them feel safe. But how to start?
A good example of how to communicate in such situations is the “Tourism Crisis Communication Toolkit” from the Australian government. In my opinion, every region should have such a toolkit.
The toolkit will:
Help your tourism region become crisis ready so it can return to business as soon as possible after an event
Better coordinate tourism-related messaging and communication between key disaster management groups and the tourism industry
Improve future messaging to visitors ahead of, during and after a crisis to reduce impacts on tourists and the region’s reputation
Remove gaps in existing crisis communication planning to help prepare for, respond to and recover from future crises
Provide an operational framework and steps to manage communications before, during and after a crisis
Provide a one-stop shop for crisis scenario key messages and communication templates
Tourism News of the Week
The future of tourism is sustainable and regenerative - The World Economic Forum
Morocco travel advice: Is it safe to travel to Marrakech right now? - The Independent
Tourists in Morocco share experiences after devastating earthquake - NBC News
Marrakesh tourism operators urge people to travel to Morocco after the earthquake
Travel Trends
Sober travel: A global tourism trend but a way of life for some
As Amsterdam bows out, what will be the new capital of cannabis tourism?
'Choose something you love, and go and do it': readers on the joy of solo travel - The Guardian
Flying
This Low-cost Airline Just Launched a New Route to Paris From the U.S. for Under $300
What else?
A river of wine flowed through the streets of Levira, Portugal, last weekend after two tanks collapsed at a distillery.
Travel AI You Should Know
Mindtrip is an AI assistant that can provide you with travel data that includes maps with suggested sights, travel availability, the ability to book restaurants and tours, all managed within a personalized itinerary.
Mindtrip will go into public beta toward the end of 2023. You can join the waitlist here.
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Thanks for reading! Until next week!