How Reddit Is Changing Destination Marketing - Free Report

Discover why leading DMOs are missing out on this powerful travel advice platform.

👥 13 million people in r/travel are actively planning trips.

🎯 91% of U.S. Reddit users have booked based on what they found there.

🤖 40% of AI travel recommendations (like ChatGPT) come directly from Reddit.

Reddit already had hundreds of millions of monthly users. Then, this happened:

No website in the US has seen such rapid growth in search visibility in the past five years. Beyond changes to Google’s algorithm, another key driver is evolving user behavior. Many people now add “reddit” to their Google searches to find genuine, human perspectives. This trend is especially noticeable in product searches, where discussions from Reddit often rank at the top even without the “reddit” keyword included.